Abstract: The study was carried out in Gujarat state. Total 160 farmers practicing organic farming and registered under Gujarat Organic Products Certification Agency were selected randomly for the study. Ex-post facto research design was used. The coefficient of correlation was computed to find out the relationship between the variables and the step-wise regression (multiple regressions) analysis was employed to envisage the extent of variation caused by independent variables on perception towards organic farming. Amongst the sixteen selected variables in the study, education, agricultural mass media exposure, scientific orientation, risk orientation, achievement motivation and knowledge about organic farming had positive and highly significant relationship with the perception of farmers towards organic farming. Out of sixteen independent variables, five variables viz. risk orientation, knowledge about organic farming, cropping intensity, annual income and agricultural mass media exposure were found to be influencing on perception towards organic farming which were together contributing 28.70 per cent variation.
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