Abstract: The study was conducted in Anand, Kheda and Vadodara districts of Middle Gujarat using an Ex-post-Facto research design. Farmers in these districts are known to be innovative and have a keen interest in using Agricultural Information Technology in their daily lives. A total of 225 young practicing farmers were randomly selected from these districts. The study found that independents variables such as education, languages known, social participation, land holding, herd size, parental occupation, annual income, extension contact, source of information about AIT, agricultural mass media, innovative proneness, achievement motivation, credibility towards AIT tools, scientific orientation, economic motivation and risk orientation were positively and significantly associated with the use of Agricultural Information Technology. On the other hand age, experience in farming and family size showed a positive but non-significant relationship with their AIT association.
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