Title: ASSESSING ASSOCIATION AND CHALLENGES FACED BY FARMERS IN ACCESSING RYTHU BHAROSA KENDRA SERVICES

Authors: U.S. S. Lekha, A. K. Singh and M. Chenna Madhava

Publisher: The President, Society of Extension Education Gujarat

Keywords: regression analysis, constraints, garett ranking, rythu bharosa kendras, services

Volume: 39

Issue: 1

Year: June 2025

DOI: https://doi.org/10.56572/gjoee.2025.39.1.0012

Abstract: The study aims to identify and prioritize the key constraints perceived by farmers in accessing services from Rythu Bharosa Kendras (RBKs) i.e, (Farmer assurance centres) in four mandals of Visakhapatnam district, Andhra Pradesh. A total of 120 farmers were selected through multi stage random sampling across 12 RBKs. Multiple linear regression analysis indicated that the independent variables studied accounted for 57.80% of the variation in farmers' awareness levels of RBK services. Among these, mass media utilization and achievement motivation emerged as significant predictors. For constraints, Data was collected using preferential ranking and analyzed through Garrett ranking and Kendall's coefficient of concordance. Results revealed that the most severe constraints included limited input provision with mean score of 73.90, restricted market access for certain crops (71.43), and lack of access to organic inputs (68.44). Kendall's W value of 0.58 indicated moderate agreement among farmers. The findings emphasize the need to enhance equitable input distribution, improve market linkages, and upgrade operational infrastructure for better service delivery through RBKs.