Abstract: The study was conducted in Deesa, Vadgam and Dantiwada talukas of Banaskantha district. Five villages from each taluka were selected randomly. For selection of the farmers from each village, twenty android mobile phone holder farmers were selected randomly, thus a sample of total 300 respondents was selected for the study. Mean score was calculated for each activity accessed through the mobile application. The mean and standard deviation were used to categorised different independent variables. The study revealed that most of the respondents used mobile applications for networking purpose to maintain contact with mean score 2.58, for getting information regarding various government schemes with mean score 2.30, weather forecasting with mean score 2.27, pest disease control with mean score 2.26 and to get market price information with mean score 2.23. Among the seven independent variables three variables like mass media exposure, economic motivation and innovative proneness were highly and significantly correlated with awareness of the farmers about agricultural applications. High cost of data, content not suitable for local situation and network problems were the major constraints faced by the respondents in utilising mobile application.
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