Society of Extension Education GujaratPublished: Gujarat Journal of Extension Education (P-ISSN: 2322-0678 & E-ISSN: 3048-9946)
Society of Extension Education GujaratAbstract: Farmers in India. with marginal. and small landholdings face critical challenges such as low. income, low. productivity, limited. access to technology and high. production risks. The Integrated. Farming System (IFS) offers a holistic. approach by integrating crop. cultivation with allied agricultural enterprises, thereby enhancing productivity, sustainability and income. This study was undertaken in Anand district of Gujarat to assess the profile of farmers practicing IFS and determine the relationship between profile characteristics of the farmers and their utility perception. A total of 120 respondents were selected using simple random sampling. An ex-post-facto research design and structured interview schedule were used for data collection and statistical tools such as Excel and SPSS were employed for analysis. Correlation analysis revealed that thirteen variables including education, experience in IFS, annual income, land holdings, social and extension participation, agri-mass media exposure, economic motivation, credit and market orientation, scientific and management orientation and attitude towards IFS were significantly and positively related to utility perception, whereas age and family size were not significant. The findings highlight the importance of socio-economic and psychological factors in shaping farmer's perception towards IFS. The study suggests that enhancing farmer education, access to resources, and targeted extension support can significantly improve the utility and adoption of IFS, thereby contributing to farm sustainability and income enhancement.
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