Title: CONSTRAINTS IN ADOPTION AND UTILISATION OF ELECTRONIC NATIONAL AGRICULTURE MARKET BY FARMERS

Authors: Pramod Tripathi, Soumya Mishra and Mohit Kumar Pandey

Publisher: The President, Society of Extension Education Gujarat

Keywords: electronic national agriculture market (e-nam), constraints, farmers, agricultural marketing, digital adoption

Volume: 40

Issue: 2

Year: December 2025

DOI: https://doi.org/10.56572/gjoee.2025.40.2.0026

Abstract: The present study was conducted in Meerut district of Western Uttar Pradesh to examine the constraints faced by farmers in the adoption and utilisation of the Electronic National Agriculture Market (e-NAM). A total of 80 farmers were selected through random sampling and data were collected using a structured interview schedule. Results revealed that farmers encounter several operational and infrastructural barriers while participating e-NAM. The major constraints reported were difficulty in registration (61.25%), inadequate storage facilities (60.00%), lengthy procedures (56.25%) and lack of proper grading and assaying facilities (55.00%). Some important issues such as limited awareness, poor digital literacy and irregularity in payment were also noted. These findings suggest that though e-NAM has the potential to improve transparency in agricultural marketing and enhance farmers' income and its field-level functioning remains restricted due to ground-level challenges. The study highlights the need for strengthening ICT support, simplifying registration procedures, improving infrastructure in mandis and enhancing awareness among farmers through training and extension services. Addressing these concerns will make e-NAM more inclusive, farmer-friendly and effective in achieving its intended objectives of unifying agricultural markets in India.