Society of Extension Education GujaratPublished: Gujarat Journal of Extension Education (P-ISSN: 2322-0678 & E-ISSN: 3048-9946)
Society of Extension Education GujaratAbstract: This present paper analysis the strengths, weaknesses, opportunities and threats of small and medium enterprise in District Baramulla of Kashmir Valley. A total number of 11 small and medium scale agriculture and allied entrepreneurs were selected for the study. The study found that high return rate and skilled labour availability are key strengths while as high cost of finance and poor infrastructure are the main weaknesses. Opportunities such as trade fairs and removal of quota restriction under WTO offer avenues for expansion whereas threats like ccompetition with other firms and Government policy changes pose threats to these enterprises. The Chi Square test confirms that skilled labour availability, high cost of finance, poor infrastructure and ccompetition with other firms emerge as critical determinants of business success.
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