Title: DEVELOPMENT OF SCALE TO MEASURE THE PERCEPTION OF FARMERS TOWARDS ORGANIC FARMING

Authors: J. D. Desai, P. C. Patel and S. A. Sipai

Publisher: The President, Society of Extension Education Gujarat

Keywords: Perception, Organic farming, Scale, Guilford, Rank order

Volume: 41

Issue: 2

Year: June 2026

DOI: https://doi.org/10.56572/gjoee.2026.41.2.0025

Abstract: The present study was conducted to develop and standardize a reliable and valid scale to measure the perception of farmers towards organic farming. The Normalized Rank Order Method, as recommended by Guilford (1954), was used for scale development. A total of eight indicators were selected from eleven, based on their relevance percentage, weightage, and mean relevance scores. The scale values for each selected indicator were obtained through the rank order method. Furthermore, 41 sub-items corresponding to these indicators were identified through a relevancy test and t-test. To ensure the robustness of the developed scale, both validity and reliability tests were conducted. Internal consistency techniques were applied to assess the scale's validity, while the test-retest method was used to confirm its reliability (test-retest coefficient: 0.8986). These statistical techniques ensured that the scale accurately and consistently measured perception among farmers towards organic farming. The standardized scale can serve as a valuable tool for researchers, policymakers and agricultural extension workers to formulate targeted strategies for promoting organic farming. Its application will contribute to better decision-making, targeted training programs and enhance the adoption of organic farming.