Title: PERCEPTION AND COMPREHENSION OF VIDEO MODULE ON MILLETS

Authors: Riddhi Mor and Simple Jain

Publisher: The President, Society of Extension Education Gujarat

Keywords: comprehension, perception, field testing, video module, millets

Volume: 41

Issue: 2

Year: June 2026

DOI: https://doi.org/10.56572/gjoee.2026.41.2.0031

Abstract: Video is considered an effective communication medium because it combines both visual and audio elements, which help the audience understand information more effectively. This combination creates better engagement and improves the retention of information among viewers. The present study was conducted to assess the understanding and field testing of a developed video module on "Millets" among rural women. The video module was field tested with 120 rural women selected from six villages of Palanpur and Vadgam talukas of Banaskantha district in North Gujarat. A structured interview schedule was used for data collection, while statistical measures such as frequency, percentage, and mean were applied for analysis. The findings related to the background characteristics of respondents indicated that most of the rural women belonged to the middle-age group (62.50%), had education up to the primary level (65.00%), belonged to the Other Backward Class category (62.50%), were engaged in farming and animal husbandry, and had moderate exposure to mass media sources. The overall perception score (96.80 MPS) and comprehension score (88.23 MPS) indicated that the developed video module was highly effective, as most respondents fell under the good category for both perception and comprehension. The study concluded that the video module on millets can be effectively utilized by extension personnel, development agencies, and field workers for transferring scientific information related to millets among rural women.